design agency glass

Graphic Design and Print Checklist

Graphic design is a process of conveying messages to a particular target group, by combining text and pictures in a meaningful manner. It could be as simple as designing a business card or logo, to more complex projects like creation of motion pictures and animation, among many others.

A graphic design process consists of numerous checklists. Depending on the design of the project, basic checklists include project design, planning, execution, printing and delivery. A checklist indicates the following:

    • Project Deliverables
    • Deadlines
    • Overall costs
    • Client Files
    • Ongoing tasks
    • Billing Information

Although all checklists are important, the print checklist is crucial since it precedes the delivery of the project. It ensures that the project design is correct, devoid of any erratic modifications. Any design that needs to go to the printer has to undergo a print checklist, to save on time, resources and ensure the printing of a correct design. Finding mistakes during this stage can save a lot of money in the end. Designers refer to the print checklist as prepress.

Considering that this stage is essential in delivering the correct design, it would be ideal to involve a professional graphic design or someone with a design background. Working with a design novice could prove costly, as most mistakes might go unnoticed during this phase.

What does a graphic design and print checklist involve?

Depending on the project, standard graphic design and print checklist involves four steps:

1. Manual checking

Manual checking is broad and entails proofreading texts, checking colour accuracy (should be CMYK and NOT RGB), confirming fonts, defining bleed lines and crop marks, and removing unused elements. Manual checking is essential in removing errors and making necessary modifications, as people (recipients) usually pay less attention to graphical designs that consist of errors. When it comes to checking colour accuracy, it should be CMYK and not RGB since printers interpret colours in CMYK.

2. Pre-flight

The pre-flight step in a print checklist involves checking a design for technical errors such as missing graphics and misused colours. The process is automatic and involves passing a design through pre-flight software. This step goes hand in hand with manual checking, as they complement each other.

3. Job collection

Job collection entails gathering all active components that have undergone both manual checking and pre-flight analysis, into one folder in readiness, for producing the final layout. Active components include fonts, graphics, text and the design layout.

4. Creating a design preview

Once the design has satisfactorily undergone all the above steps, the designer has to create a preview, preferably in PDF format. PDF is lossless and does not lose the initial quality of the design when creating the preview. If the client specifications have been met, then the print job can go ahead. A good example of a design preview is the portfolio over at Fertile Frog (http://www.fertilefrog.com/) who present both their web design and print perfectly. Here’s an example:

design preview

 

Whether simple or complex, the process of graphic design requires great skills and creativity. Additionally, for a design project to be successful, both the designer and client have to work together towards its realisation. That is why a graphic design and print checklist is necessary to ensure that the designer satisfies all requirements as per the client’s specifications, before delivering the final product.

 

man blogging

Blogging for SEO

When blogging its important to write content for humans, but also write it in a way that gives the appropriate information for search engines also. Search engines look for LSI keywords and topical interest. So if you write in a inclusive way about your subject mater, then the search engines will be able to categorise it correctly and index it in the correct way.

Use appropriate titles

When writing your titles you firstly want to insite intrigue so that your readers want to read on. You should aim to put your keyword in the H1, H2 and H3 title tags. Its good for search listings if you also use synonyms or related keywords.

Meta Tags in Blogging

So you want click throughs to your website blog. You’ll need to again write interesting meta tiles and meta descriptions in order to entice web surfers to click on your search listing.

Keyword Density is Dead

Okay, so it’s not totally dead, but you no longer need to ensure that your keyword density is to the correct percentage. Above all, write naturally and provide quality content that your readers will enjoy, read on and share.

To set up your own blog we recommend: https://wordpress.com

Google search screenshot

Search Optimisation in 2017

The days and ages of keyword stuffing are long gone, as are hiding keywords behind elements, off-page or using CSS trickery!

Today the whole ethos of search optimisation is around improving the world wide web through quality content. If you provide your visitors or customers with interesting and informative content then this will get read… when it is found! So that is half of the job done, the next thing is getting found. Social media in 2017 plays a big part and Google and other search engines love you sharing your content. If people like your shared content, then hey presto it gets shared!

The more your content gets shared, the more your get noticed and the more likely people are going to link to it from their own websites. So this is why viral content does so well. As do infographics as people like to share high quality visual content, such as the infographic on SEO Mistakes to Avoid over at Hubspot’s blog here: https://blog.hubspot.com/marketing/seo-mistakes-to-avoid

What I do find is that content is truly king and if we create good copy with a sprinkle of on-site genius and your regular link building and outreach work, then you will move search engine mountains!

 

 

Designing Your Own Website

Okay, so its not such a simple process to design your own website. There are however tools available that will help you get ahead of the competition. WordPress is the go to platform in 2017 to build your site. Having a wealth of plugins and themes WordPress is extremely customisable.

Here’s a video showing how to create your own website:

It is important to take onboard tha a professional web design company will also help you get your website in the eye of the public through SEO and on-site optimisation. A professional web design comapny will also design your website with user experience and conversion goals in mind.

For more info, speak to one of our team today.

Adwords conversions

Estimating Google Adwords Conversion Values

ESTIMATING CONVERSION VALUES.

To arrive at realistic conversion values, there are core tenets you have to factor in that will directly affect the values obtained. They include: –
• Lifetime customer value: customer lifetime value refers to repeat business that a customer will avail to your business over the course of their lifetime.
• Word-of-mouth: Word-of-mouth is simply the organic advertising which occurs when a satisfied customer influences other potential customers in favor of your business.
• Repeat business: This refers to how many times a customer repeatedly transacts with your business.
When calculating the conversion value, you can use either the short-term approach or the long term approach. Ideally, both should be used so that you can have as much information as possible at your disposal.

ESTIMATING SHORT-TERM CONVERSION VALUES PER LEAD.

First of all, you will have to calculate the average revenue that you get from any given deal (let us take it to be £2000), and the profit margin. The profit margin is the percentage you get as profit of any revenue you gain. If you sell subscription for £150 for example, and £50 is your profit, then your profit margin is roughly 30%.
To get the short-term conversion value, you have to multiply your average deal value (£2000), with your profit margin (30%), and the percentage leads that lead to a conversion (say 20%). So; 2000*30%*20% to get $120.

INCORPORATING WORD-OF MOUTH.

Word of mouth is an additional benefit you get from satisfied customers that you do not accrue any costs for. If the data shows that for every customer there is 20% business gained courtesy of word of mouth, the 20% is factored in as 120% (as a gain). Therefore, you will simply take the short-term value per conversion previously calculated (£120) and multiply it by 120% to factor in word-of-mouth to get £144.

INCORPORATING CUSTOMER LIFETIME LIFETIME VALUE AND REPEAT BUSINESS (long-term conversion values)

The two go hand in hand since customer lifetime value is the total repeat business one customer brings in. To factor it in, you take the average revenue you get from a deal (£2000) and add it to the predetermined revenue you get from one customer in their lifetime (say £4000). Multiply the total (£6000) with your determined profit margin (30%) to get the lifetime profit per customer. So; £6000*30% which gives you £1800.

Now that we have the hypothetical lifetime profit per customer, we can then calculate the lifetime value per conversion by factoring back in word-of-mouth gains (120%) and the percentage leads that result in conversions (20%). Therefore; £1800*20%*20% to get £432 which is the lifetime value per conversion.

Armed with the above conversion values, you can then proceed to make more informed decisions regarding the bids you make. The values avail the space, flexibility and confidence to submit higher bids which you are certain are below your value per click to maximise profitability for your business.

IMPORTANT THINGS TO NOTE:

Estimating conversion values can be a headache if a business does not have a good system of keeping data. Values such as repeat business over a lifetime, average revenue per deal, and percentage gain from word of mouth point out the critical importance of having pinpoint data concerning all operations of the business.

For further details check out Google’s guide https://support.google.com/partners/answer/2796446?hl=en